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5 Key Ways to Convey “NATURAL”

  1. IngredientsMinimal Ingredients – short and recognizable
  2. Flavours from Nature – important in confectionary and beverage categories
  3. Packaging Transparency – clear packaging
  4. Natural Branding – based on natural themes/words for emotional pull
  5. Fresh Ingredients – e.g. fresh eggs, herb, spices

Source: Innova Market Insights